Middle Australia didn’t see Samsung as made for Aussie living.
So to launch the water-resistant Samsung Galaxy S8, we used the handset to solve the real life 70-year rivalry between Babinda and Tully over which is the wettest town in Australia.
We interviewed a bevy of locals, and got them to capture their soggiest footage on Galaxy S8 handsets.
We then told story through a non-linear social campaign.
Driving interest through supporting media.
