Sober curious Gen Z didn’t grow up with a drinking culture, so needed to be shown how to incorporate Smirnoff Sodas into their social life.
SODA YA WANNA?
Tapping into parasocial relationships, we invited our audience to come on a ride with IRL groups of creator friends - and Smirnoff Sodas.
Each story was sparked when one friend publicly invited another on an adventure.
The next day, video reels of their adventure would go live, with each friend posting their own entertaining take.
