People are used to TVs being big black boxes. So how do you interest them in a TV that looks like art?
Art + TV
Come Together
To launch the Samsung Frame, we proved how discreet a camouflaged TV is though surprising people as it came to life.
We created on-screen characters based on popular genres.
Transforming from art screens, the characters surprised unsuspecting gallery visitors, speaking to one another and the viewers.
