Australians like patterns and prints, but default to choosing ‘safe’ colours for their homes.
So we build a virtual scrapbooking tool that provides a space for women to build confidence in making their home their own.
DIY decorators can experiment through creating collages, roomsets and swatchbooks using IKEA products.
To launch the app, we gave Sydney’s iconic ferries an IKEA makeover.
And a TVC featuring the worst grade ever.
