With live music banned during the pandemic, musicians were struggling.
So to make a real difference, we turned one crappy TVC into payday for multiple artists.
We paid struggling artists to provide the soundtrack for the Smirnoff Seltzer campaign.
1000’s entered.
Artists’ songs were rotated as the music on the Seltzer ad, with a different track playing each time.
Earning a licensing fee each time the ads played, and changing how brands can work with the music industry.
